Automated Lost Customer Survey: Salesforce.com Set-up Factors to Consider
Last week, I shared six commonly used lost customer research question types and discussed how each type can be used in designing an in-depth online or telephone lost customer research survey. In that...
View ArticleTransparency and Humility: The Key to Crisis Management and Customer...
You aren't in the software business if you haven't had to deal with software crisis management. The key to maintaining customer satisfaction? Handling it with transparency and humility. via OpenView...
View Article6 Targeted User Education Tactics: Ready for Adoption
Last week, I shared a post explaining why under-funding targeted user education and customer marketing can lead to customer retention and long-term profitability issues. This week, I will share six...
View Article6 More Targeted User Education Tactics to Try
Last week, I shared six innovative targeted user education tactics that B2B software companies are using to drive increased levels of customer satisfaction. This week, I will share six additional...
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